Develop a plan to deal with complaining tweets, posts - USATODAY.com: "Set up a Google Profile:�As indicated, one of the real challenges in the online universe we live in is that people may see negative comments about your business (due to SEO and other factors) before they see your website or the good news.
That's where Google Profiles comes in.
A Google Profile is a page you set up using a Google template. Your Google Profile is written by you and in it you can explain what your business is, why it is special, and you can link to your website, blog and so on.
The best part is that your profile is guaranteed to be on any Page 1 Google search mentioning you. How great is that? Guaranteed page 1 Google results is what we like. Google 'Steve Strauss' for example and at the bottom of Page 1, you will see my Google Profile.
By taking these steps, you can be confident that you will be able to quickly and powerfully manage your online brand."
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